How Ford Is Using an Unusual Strategy to Reverse Business in a Key Region. Hint: It's Using Competitors.
Ford is partnering with Chinese automaker Geely to develop a compact crossover SUV using Geely's GEA electric platform for the European market, launching in 2029. This reversal of traditional joint venture dynamics allows Ford to leverage Chinese low-cost manufacturing and EV technology while Geely gains European expansion. Geely-owned Centurion Industries will invest $259 million for a 34% stake in Ford's Valencia facility.
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